Chris Reitermann: China Internet Advertising

Chris Reitermann, President of OgilvyOne in China - Ogilvy’s direct response and digital advertising agency, discusses China’s online adspend and what media companies can do to grab a slice of the action. Although Chris - disclosure alert - is a colleague at Ogilvy, this is entirely independent of Ogilvy. Interview by Jeremy Goldkorn of Danwei and shot and edited by Eric Mu. Miles Young, CEO of Ogilvy & Mather Worldwide added a few more numbers by email: Overall, Ogilvy’s revenues

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